So, I recently found another annoying habit of people that I have decided to add to my ever-increasing list of pet peeves. My latest one is definitely relevant in my current life phase as a past and future advertising professional. I call it the "got shit? phenomenon".
This is the whole "got something?" fad that came from my all-time favorite ad campaign and reason I decided to go into advertising.
You know what I'm talking about, right? Goodby, Silverstein and Partners' 1993 "Got Milk?" campaign. Not only did it make milk cool, but it also came in handy during an 8th grade US History quiz as well.
But for all its genius, it also managed to spawn the evil of all evils . . . copy-cat copy - the worst offending crime known to popular culture, and humanity as a whole, I think.
We've all born witness to it. The bumper sticker that reads: "got God?" (or its Marinite equivalent, "got Dog?") the t-shirt that says: "got adobo?" the homeless dude on the curb with a cardboard that reads: "got cash?", a hooker on the corner shouting: "got date?" . . . ok, you get it, right?
For crying outloud, I just saw another bumper sticker this morning on 101 that said: "got lobster?"
Seriously, folks . . . WTF? Can't you people come up with your own original tag-line for whatever shitty ass thing you're trying to promote or show that you love?
I mean, I'm sure the people at Goodby were probably flattered sixteen years ago when the phenomenon first appeared, maybe even stoked that their tag-line had become such a popular culture icon . . . the Paris Hilton of advertising copy. But come on, people . . . enough already! I'm sure that like the rest of us, they cringe every time a car passes by with some stupid bumper sticker that asks us if we're missing anything with two words and a question mark.
For the love of popular culture . . . and humankind, in general, I beg all of you to stop attempting to think you're being witty by using a tactic that was employed in the '90s to sell us all on the wonderful benefits of dairy.
Thus, in a language only these offenders of pop culture would understand I pose this question: "got originality?"
Ruminate on that for a few seconds . . . or while watching this and revert back to this posting next time you feel so inclined to deface your rear bumper or a 100% cotton t-shirt with such blasphemy.
This is the whole "got something?" fad that came from my all-time favorite ad campaign and reason I decided to go into advertising.
You know what I'm talking about, right? Goodby, Silverstein and Partners' 1993 "Got Milk?" campaign. Not only did it make milk cool, but it also came in handy during an 8th grade US History quiz as well.
But for all its genius, it also managed to spawn the evil of all evils . . . copy-cat copy - the worst offending crime known to popular culture, and humanity as a whole, I think.
We've all born witness to it. The bumper sticker that reads: "got God?" (or its Marinite equivalent, "got Dog?") the t-shirt that says: "got adobo?" the homeless dude on the curb with a cardboard that reads: "got cash?", a hooker on the corner shouting: "got date?" . . . ok, you get it, right?
For crying outloud, I just saw another bumper sticker this morning on 101 that said: "got lobster?"
Seriously, folks . . . WTF? Can't you people come up with your own original tag-line for whatever shitty ass thing you're trying to promote or show that you love?
I mean, I'm sure the people at Goodby were probably flattered sixteen years ago when the phenomenon first appeared, maybe even stoked that their tag-line had become such a popular culture icon . . . the Paris Hilton of advertising copy. But come on, people . . . enough already! I'm sure that like the rest of us, they cringe every time a car passes by with some stupid bumper sticker that asks us if we're missing anything with two words and a question mark.
For the love of popular culture . . . and humankind, in general, I beg all of you to stop attempting to think you're being witty by using a tactic that was employed in the '90s to sell us all on the wonderful benefits of dairy.
Thus, in a language only these offenders of pop culture would understand I pose this question: "got originality?"
Ruminate on that for a few seconds . . . or while watching this and revert back to this posting next time you feel so inclined to deface your rear bumper or a 100% cotton t-shirt with such blasphemy.
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